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Persona Marketing of Fashion Designers
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패션 디자이너의 페르소나 마케팅

논문 기본 정보

Type
Academic journal
Author
Ye, Minhee (성균관대학교 의상학과) Yim, Eun-Hyuk (성균관대학교 의상학과)
Journal
The Korean Society of Clothing and Textiles 한국의류학회지 한국의류학회지 제39권 제3호 KCI Accredited Journals
Published
2015.1
Pages
446 - 456 (11page)

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Persona Marketing of Fashion Designers
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Abstract· Keywords

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Many fashion designers now regard themselves as part of a visual medium that reveals their persona to the masses. They are willing to stay in the spotlight, which influences brand publicity. Designer-as-brand is an important marketing factor in regards to profits. This study combines a literary survey and case analysis of persona marketing as well as inquires on the persona of fashion designers drawing on the theory of persona. This study classifies the persona of fashion designers into four categories that proceed from what has been established above: freak, dandy, duo, and anonymity. The persona of fashion designers has attracted considerable attention over the past decade. This study provides useful information for the persona marketing of fashion designers.
#패션 디자이너 #페르소나 마케팅 #브랜드로서의 디자이너

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References (50)

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Armstrong, D / 2004 / The persona principle:How to succeed in business with image marketing / thenan google schola Barker, J / 2008 / Wagner and Venice / University of Rochester Press google schola Bockemühl, M / 2004 / Rembrandt / TASCHEN google schola Breward, C / 2003 / Fashion / Oxford University Press google schola Chung, Y. S / 2010 / 시장을 움직이는 49가지 마케팅의 법칙 / Hansmedia google schola

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