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A Study on the way that can have the beauty industry`s competitiveness through the Korean Wave
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한류를 통한 뷰티 산업의 경쟁력 강화 방안 연구

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Type
Academic journal
Author
Journal
The Society of Korea Illusart The Treatise on The Plastic Media Vol.18 No.4 KCI Accredited Journals
Published
2015.11
Pages
11 - 18 (7page)

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Result
A Study on the way that can have the beauty industry`s competitiveness through the Korean Wave
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Recently hot Korean pop culture craze, boosted by Japan, China and Southeast Asia region in Chun Ji-hyun and Lee Min-ho, Kim Soo-hyun, in different hair styles, make-up of the Korean entertainers, including exo The interest is too hot. Come to Korea to buy cosmetics or directly, I went beauty salon styling of such cases to experience also on the rise, particularly as upper class in China Korea style of taking wedding pictures in the form of ``Gangnam`` in order to visit a famous beauty shop to pay the high costs and Korean style to present the bride to see pre - wedding In vogue. Percentage of foreign tourists visiting the country buying cosmetics, fragrance and is up high to 50.1 percent from 36.9 % in 2010 to 2013 and the biggest increase compared to other lines of products, and of these, 43 percent of Chinese tourists, perfumes and cosmetics is 43 percent of Japanese tourists buy a survey showed. Korea Beauty content via this gets hotter and hotter during the foreign interest in and know that we are. This global in response to an article of inferior quality on the Korean Wave ``Beauty - k`` beauty industry in the status and status of the overseas markets to help propel a look at them and only cosmetics, Potential, and various beauty industry in overseas operations, not effective in overseas markets to learn how to do.

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