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A Study on Visual Attention in Health Literacy Imaging -Comparison and Analysis of Live and Animated Images-
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헬스 리터러시 영상에서의 시각적 주목성 연구 -실사와 애니메이션 영상 비교분석-

논문 기본 정보

Type
Academic journal
Author
Lee, Yeo Jin (한양대학교) Song, Ji Sung (한양대학교)
Journal
The Korean Society Of Design Culture JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE Vol.29 No.1 KCI Accredited Journals
Published
2023.3
Pages
239 - 249 (11page)
DOI
10.18208/ksdc.2023.29.1.239

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A Study on Visual Attention in Health Literacy Imaging -Comparison and Analysis of Live and Animated Images-
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Abstract· Keywords

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In this study, hospital guidance videos of domestic university hospitals based on health literacy were classified into two categories: due diligence and animation to find out the status and characteristics of use, and to conduct mutual comparison and analysis was conducted.
In order to compare and analyze the understanding of viewers with live-action video and animation motion graphic video, the research method and scope are visual ‘attention’ and ‘education’ of the video by selecting four contents and one for each subject. It was classified into “understanding”, “aesthetic”, and “friendliness” and conducted on 114 adult age groups (20s to 70s) with a history of visiting university hospitals.
As a result of the survey, live-action videos showed lower satisfaction than animation videos in terms of attention, aesthetics, and affinity, but education and understanding were similar to each other or higher satisfaction in live-action videos.
Compared to live-action videos, animation videos increase viewers’ attention, and the color composition used in the design is composed of colors that viewers can easily recognize and remember, specific content is required, and the image used as an example is easy to understand, and interest in character-based delivery can be increased. In addition, if you think more about additional explanations using images, typography, etc., color composition with visual attention, and the fear and burden of viewers in medical institutions for the understanding of professional terms, it can help develop educational content in medical institutions in the future.
#Health Literacy(헬스 리터러시) #Animation(애니메이션) #Visual Characteristics(시각적 특성)

Contents

Abstract
국문초록
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 병원 내 진료 안내 영상교육 활용 사례
Ⅳ. 실사 영상과 애니메이션 영상의 헬스 리터러시 분석
Ⅴ. 결론
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