지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 동아시아경상학회 East Asian Journal of Business Economics East Asian Journal of Business Economics 제9권 제4호
- 발행연도
- 2021.12
- 수록면
- 113 - 129 (17page)
이용수
초록· 키워드
오류제보하기
One of the key issues in this situation is what drives individual customers to accept online banking services. This study was based on the TAM and the trust of Bangladeshi and Koreans in social impact, privacy and security, compatibility, ease of use, and usefulness. The purpose of this study is to investigate how these variables affect the acceptance of online banking.
Research design, data, and methodology ? In this study, an Internet survey was conducted for individuals who had experience in using the online banking system, and those who had no experience in using the online banking system were excluded from the analysis. The questionnaire was distributed to Bangladesh and Koreans, respectively, and data were collected, and the collected data was analyzed using SPSS 26 and AMOS to create an integrated model.
Result ? As a result of the analysis, it was found that trust is the variable that has the greatest influence on the acceptance of online banking. Social influence and perceived convenience of use were found to have a significant effect on Koreans' acceptance of online banking, and perceived usefulness was found to have a significant effect on Bangladeshi's acceptance of online banking. It was also found that compatibility, privacy and security were important predictors in both countries.
Conclusion ? The findings of this study support the primary TAM-related hypotheses. This indicates that the TAM model is fully applicable to explain the individual's acceptance of Online Banking Services in Bangladesh. In the context of this study, perceived ease of use found to be significant predictor of Trust. Evidently, the current conclusions provide empirical evidence that customers would be more willing to adopt Online Banking services if they find it useful and reliable. Also, there is a highly significant positive correlation between trust and perceived usefulness, suggesting that consumers who realize that Online Banking is Privacy and Security also perceive it to be safe and useful. Therefore, it is extremely necessary to understand how these key constructs can be enhanced in the minds of consumers in order to improve positively their perceptions towards the adoption process of Online Banking services.
목차
등록된 정보가 없습니다.
참고문헌 (64)
참고문헌 신청
Bashir, I. / 2014 / Determinants of young consumers' intention to use Internet banking services in India / Vision 18(3):153~163
Bashir, I. / 2015 / Consumer attitude and behavioural intention towards Internet banking adoption in India / Journal of Indian Business Research 7(1):67~102
Chauhan, V. / 2019 / Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption : A study of Indian consumers / International Journal of Bank Marketing 37(1):323~339
Chen, L. D. / 2008 / A model of consumer acceptance of mobile payment / International Journal of Mobile Communications 6(1):32~52
Consumer acceptance of online banking: an extension of the technology acceptance model / Internet research 14(3):224~235
Bashir, I. / 2015 / Consumer attitude and behavioural intention towards Internet banking adoption in India / Journal of Indian Business Research 7(1):67~102
Chauhan, V. / 2019 / Analyzing the impact of consumer innovativeness and perceived risk in internet banking adoption : A study of Indian consumers / International Journal of Bank Marketing 37(1):323~339
Chen, L. D. / 2008 / A model of consumer acceptance of mobile payment / International Journal of Mobile Communications 6(1):32~52
Consumer acceptance of online banking: an extension of the technology acceptance model / Internet research 14(3):224~235
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