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The Effect of the Customer Trust with cause the Informations of the Commodity and Seller on the Purchasing Intention in Internet Open Market
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오픈마켓에서 상품정보와 판매자정보로 인한 신뢰가 구매의도에 미치는 영향

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Type
Academic journal
Author
Journal
Global e-Business Association The e-Business Studies Vol.8 No.4 KCI Accredited Journals
Published
2007.12
Pages
189 - 210 (22page)

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Result
The Effect of the Customer Trust with cause the Informations of the Commodity and Seller on the Purchasing Intention in Internet Open Market
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Contents

초록
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅱ. 연구모형 및 가설 설정
Ⅳ. 연구방법 및 실증분석
Ⅴ. 결론
참고문헌
ABSTRACT

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