메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Risk Perception and Risk Reduction Behaviors of Fashion Product Consumers in Internet Shopping Malls
Recommendations
Search
Questions

인터넷 쇼핑몰에서 패션제품 소비자의 위험지각과 위험감소행동에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Ha, Jong Kyung (동명대학교)
Journal
Korean Association of Human Ecology Korean Journal of Human Ecology Vol.19 No.4 KCI Accredited Journals
Published
2010.8
Pages
675 - 685 (11page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Risk Perception and Risk Reduction Behaviors of Fashion Product Consumers in Internet Shopping Malls
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
This study analyzed risk perception and risk reduction behaviors of male and female college students in their twenties who purchased fashion products in internet shopping malls. It also investigated the relationship between risk perception and risk reduction behavior as well as the ways in which groups, categorized by risk perception, differed in their risk reduction behaviors. The results of this study were as follows: first, seven factors of risk perception were identified. These were product quality, shipping, product image, payment, economic feasibility, fear of other people’s reactions, and size. Six types of risk reduction behavior were also identified. These were product comparison, word-of-mouth information search, price search, preference for name-brand, service comparison, and referring to experiences. Next, a correlational analysis of the factors of risk perception and those of risk reduction behavior showed several patterns. The highest positive correlation was between economic risk perception and product comparison behavior. In addition, shipping risk perception was positively correlated with service comparison behavior and product quality and product image had a positive correlation with word-of-mouth information search behavior. Third, customers of internet shopping malls could be categorized into three groups: shipping risk perception group, high risk perception group, and product quality risk perception group. The groups were shown by factor analysis to be significantly different to each other. Finally, risk reduction behavior was investigated according to the different groups of risk perception of the internet shopping malls and the results showed significant differences among groups.
#risk perception #risk reduction behaviors #internet shopping malls #위험지각 #위험감소행동 #인터넷 쇼핑몰

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구문제 및 연구방법
Ⅳ. 결과 및 논의
Ⅴ. 결론 및 제언
참고문헌

References (30)

Add References
1. [학위논문] - 구본웅 / 1986 / 지각된 위험과 자신감이 소비자의 정보탐색에 미치는 영향에 관한 연구 / 석사 / 한양대학교 google schola 2. [학술지(정기간행물)] - 구양숙 / 2002 / 위험지각이 인터넷 패션 쇼핑몰 이용 소비자의 구매행동의도에 미치는 영향 / 한국의류산업학회지 4 (3) : 235 ~ 242 google schola 3. [학술지(정기간행물)] - 김연희 / 2007 / 대행 인터넷 쇼핑몰에서 위험지각과 정보탐색이 소비자 만족에 미치는 영향 / 한국의류학회지 31 (5) : 670 ~ 679 dbpia 4. [학위논문] - 김진영 / 2001 / 의류상품의 인터넷 쇼핑시 소비자 위험지각, 위험감소행동, 구매의도에 관한 연구 / 석사 / 서울대학교 google schola 5. [학위논문] - 김찬주 / 1993 / 의복구매에 관련된 위험지각과 위험감소행동에 관한 연구 / 박사 / 동국대학교 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

A Study on the Perceived Risk and the Pre-Purchase Intention of Internet Shopping Mall Users according to Gender
Young-Sin Kang ,  Byeong-Tae Ahn Journal of the Korea Society of Computer and Information 2007 .07
The Effects of Consumers Risk Perceptions to Climate Change on Emotional Consumption value and Purchasing Intent towards Environment-friendly Tourism Products
Min ,  Woong-Ki ,  Kim Journal of Tourism and Leisure Research 2015 .11
Product Characteristics of Clothing and Risk Perception and Risk Reduction Behavior of Consumers
김찬주 Journal of the Korean Society of Costume 1995 .08
The Effect of Perceived Risk for Travel Agencies Web-sites on Trust and Loyalty
Kyung Me Shin ,  Jae Won Yu ,  Jin Wook Seo Journal of Tourism Studies 2015 .02
A Study on Satisfaction of Internet Shopping-mall between Customer's Lifestyle
Jung-Sae Lee ,  Jin-Sup Kim Journal of the Korea Society of Computer and Information 2010 .04

Recently viewed articles

주요국 반도체 정책과 미 의회 역할 검토
한국산업기술진흥원undefined2023.06
 수조시험연구회
김부기The Society of Naval Architects of korea2015.12

Comments(0)

0

Write first comments.