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The Effects of Consumer Characteristics on the Use of Cross-Border E-Commerce
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소비자특성이 해외직접구매에 미치는 영향에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Sung Kim Jae-Wook Lim (한국해양대학교)
Journal
Korea Trade Research Association Korea Trade Review Vol.40 No.4 KCI Accredited Journals
Published
2015.8
Pages
21 - 39 (19page)

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The Effects of Consumer Characteristics on the Use of Cross-Border E-Commerce
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Abstract· Keywords

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Recently, cross-border e-commerce has been rapidly increasing. Cross-border e-commerce is when domestic consumers purchase overseas products through an Internet shopping mall.
This study examines the differences among the characteristics of consumers using cross-border e-commerce and existing Internet shopping.
The consumer characteristics are classified into price perception, innovativeness, and Internet purchase experience. The effects of these factors on purchasing intention are verified, using satisfaction as the parameter. The study implies that price perception and innovativeness have a direct effect on purchasing intention and the effect of Internet purchase experience on purchasing intention uses risk perception as a parameter.
The model is tested with data from 119 questionnaires, from individuals who had experience with cross-border e-commerce. The results show that price perception and Internet shopping experience have a positive influence on satisfaction, but innovativeness does not. Therefore, price perception and Internet shopping experience directly affect purchasing intention, however innovativeness does not. There is no effect of the Internet shopping experience on risk perception. However, risk perception has a negative influence on purchasing intention. Lastly, satisfaction has a positive influence on purchasing intention.
#해외직접구매 #전자상거래 #소비자특성 #Cross-Border e-Commerce #Customer Characteristics #Electronic Commerce

Contents

국문초록
Ⅰ. 서론
Ⅱ. 해외직접구매의 정의 및 현황
Ⅲ. 선행연구 및 연구모형
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌
Abstract

References (30)

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[기타자료] - 관세청 / 2014 / 최근 유아용품 수출입 동향 / 보도자료 google schola [기타자료] - 관세청 / 2014 / 해외 직구 올해도 거침없는 상승세! / 보도자료 google schola [학술지(정기간행물)] - 김주희 / 2011 / 패션소매유통 멀티채널 채택에 영향을 미치는 요인에 관한 연구-마케팅 특성과 소비자 특성을 중심으로- / 한국의류학회지 35 (7) : 801 ~ 815 dbpia [학술지(정기간행물)] - 김정욱 / 2002 / 사용자 특성이 인터넷 쇼핑몰 이용에 미치는 영향에 관한 실증적 연구 / 한국경영과학회지 27 (4) : 149 ~ 166 dbpia [기타자료] - 대한상공회의소 / 2013 / 해외 직접구매 이용 실태조사 / 보도자료 google schola

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