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A Study on the Effects of Inhibition Factors on Consumption and Repurchase Intention in Internet Shopping Mall Environment: Focusing on the Moderating Effect of Psychological Risk
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인터넷쇼핑몰 환경에서 제품구매 저해요인이 소비성향 및 재구매의도에 미치는 영향에 관한 연구: 심리적 위험 조절효과 중심으로

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Type
Academic journal
Author
Sang Taek Jeun (경기대학교) Wang Lei (경기대학교) Taik Ho Rhee (건국대학교)
Journal
Global e-Business Association The e-Business Studies Vol.21 No.1 KCI Accredited Journals
Published
2020.2
Pages
73 - 92 (20page)
DOI
10.20462/TeBS.2020.02.21.1.73

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A Study on the Effects of Inhibition Factors on Consumption and Repurchase Intention in Internet Shopping Mall Environment: Focusing on the Moderating Effect of Psychological Risk
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Abstract· Keywords

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It has become a very natural task for consumers to purchase products at Internet shopping malls, but various problems such as security problems, product distribution problems, and service problems are still not solved well. When purchasing behavior is not desirable, it affects other consumers as a factor of purchasing inhibition, McCarthy (1997) suggested that the risk of flooding web servers, such as the risk of data loss through inappropriate communication due to malicious and accidental network security and system anxiety factors that are possible in the Internet shopping mall, could damage or destroy the system, and could deny the transaction after online ordering and transaction on the web transmission and reception side, risk of data change, misrepresentation and data misuse. In the Internet shopping mall environment, the study aims to examine how the inhibitory factors that consumers feel when purchasing products affect consumption propensity and repurchase intention, and how psychological risk plays a moderating role between the inhibitory factors of product purchase and consumption propensity. Through the results of the study, the domestic online retailers have a meaning to improve the broader understanding of consumers and the purchase satisfaction process through the theory and research results on the factors that hinder product purchase, consumption propensity, repurchase intention, and psychological risk in the Internet shopping mall environment.
#Internet Shopping mall #Purchase Inhibition #Consumption Propensity #Repurchase Intention #Psychological Risk #인터넷쇼핑몰 #구매 저해 #소비성향 #재구매의도 #심리적 위험

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경 및 가설설정
Ⅲ. 연구방법 및 조사방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사/한계점
참고문헌
국문초록

References (39)

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김상현 / 2002 / 고객가치가 고객만족과 재구매의도에 미치는 영향 / 경영연구 17(1):65~92 dbpia 김종호 / 2001 / 전자상거래 활성화 저해 요인이 소비자 만족 및 구매의도에 미치는 영향 / 경영경제연구 :176~177 dbpia 김창수 / 2006 / e-비즈니스 주요 성공요인에 관한 실증연구 / e-비즈니스연구 7(1):61~91 dbpia 박유식 / 2001 / 인터넷 쇼핑몰에서 위험지각과 품질지각이 구매의도에 미치는 영향-보증신뢰성, 지각된 정보의 양, 주관적 지식을 중심으로 / 마케팅연구 16(1):59~84 dbpia 심태용 / 2019 / 모바일 쇼핑몰 컨텐츠의 정보품질과 사용자 만족도의 관계에서 지각된 가치의 매개효과 연구 / e-비즈니스연구 20(7):121~142 dbpia

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