메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Impact of Retailer reputation and Brand Familiarity on Perceived risk and Usage intention in Overseas direct purchase shopping
Recommendations
Search
Questions

소매점 명성과 브랜드 친숙도가 해외직접구매에 대한 소비자들의 지각된 위험 및 이용의도에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Lee, Seong Ho (숭실대학교)
Journal
Global e-Business Association The e-Business Studies Vol.16 No.6 KCI Accredited Journals
Published
2015.12
Pages
571 - 588 (18page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
The Impact of Retailer reputation and Brand Familiarity on Perceived risk and Usage intention in Overseas direct purchase shopping
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
As Korea customers are interested in overseas direct purchase shopping and getting economical benefit by using the channel, overseas direct purchase-related industry is developing. However, even though customers have more interest and experience about overseas direct purchase shopping, the cases of dissatisfaction and negative experience are increasing. Therefore overseas direct purchase-related industry need to focus on managing customers’ perceived risk and negative experience in overseas direct purchase shopping.
This study is empirical research for strategic approach how to reduce perceived risk in overseas direct purchase shopping. We gathered the perceived risk dimensions through the real users of overseas direct purchase shopping, and we used structural equations modeling (SEM) to determine the structural relations between retailer reputation, brand familiarity, perceived risk, and purchase intention.
As a result of this analysis, we founded that the retailer reputation and brand familiarity reduced perceived risk about oversea direct purchase shopping and increased purchase intention, with a low degree of perceived risk reducing purchase intention. Among the three constructs of perceived risks, the financial risk was most important factor to affect usage intention. As a result, overseas direct purchase-related companies can manage the retailer reputation and brand familiarity well with efforts of reducing the perceived risks (financial, performance, privacy) for competitive advantage. This paper will help the companies to understand oversea direct purchase shoppers and to provide successful marketing way.
#Overseas direct purchase shopping #Retailer reputation #Brand familiarity #Perceived risk #Usage intention #해외직접구매 #소매점 명성 #브랜드 친숙성 #지각된 위험 #이용의도

Contents

ABSTRACT
Ⅰ. Introduction
Ⅱ. Research Hypothesis
Ⅲ. Research Methodology
Ⅳ. Data Analysis
Ⅴ. Conclusion
References
국문초록

References (28)

Add References
[보고서] - 문상희 / 2014 / 해외직구 이용실태 및 개선방안 google schola [인터넷자원] - 우고운 / / 해외 직구 열풍에 찬물 끼얹는 '사기 사이트' 주의보 / 조선일보 google schola [학술지(정기간행물)] - Alba, J. W. / 1987 / Dimensions of consumer expertise / Journal of Consumer Research 13 : 411 ~ 454 google schola [학술지(정기간행물)] - Baker, W. / 1986 / Brand Familiarity and Advertising : Effects on the Evoked Set and Brand Preference / Advances In Consumer Research 13 : 637 ~ 642 google schola [학술지(정기간행물)] - Balmer, J. M. T. / 1998 / Corporate Identity : There is more than meets the eye / International Studies of Management and Organization 28 (3) : 12 ~ 31 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

The Impact of Consumers’ Motivations on Attitude and Repurchase intention in Overseas direct purchase shopping
Lee ,  Seong Ho The e-Business Studies 2014 .12
The Effects of Consumer Characteristics on the Use of Cross-Border E-Commerce
Sung Kim ,  Jae-Wook Lim Korea Trade Review 2015 .08
Analysis on Overseas Direct Purchasing Utilizing Global Online Shopping Mall (B2C)
Hyun Cho ,  Kee-Hong Kim ,  Seung-Hyuk Byun The e-Business Studies 2014 .08
An Empirical on Benefits and Word-of-Mouth of the Overseas-Direct-Purchase through Korea On-Line Shopping Malls of Chinese Consumer’s
Je Hong Lee The e-Business Studies 2016 .06
An Exploratory Study of Factors Affecting Overseas Online Shopping Behavior in Korea : Focusing on Factors of Technology Acceptance Model and Online Shopping Acceptance Model
Bokhee Yu ,  Myung-Su Chae Journal of channel and retailing 2015 .04

Recently viewed articles

Analysis of Overseas Double Deck Train Operations
Kim Hyeong JinThe Korean Society For Railway2007.11

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2017-324-000999488