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The Effects on the Visitors Perceived Value and Behavioral Intention of Hierarchical Service Quality of Golf Course in China
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중국 골프장의 위계적 서비스품질이 지각된 가치 및 행동의도에 미치는 영향력

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Type
Academic journal
Author
Han, Donge-Gun (호서대학교) Lee, Jun-Woo (호서대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.27 No.2 KCI Accredited Journals
Published
2018.4
Pages
629 - 638 (10page)
DOI
10.35159/kjss.2018.04.27.2.629

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The Effects on the Visitors Perceived Value and Behavioral Intention of Hierarchical Service Quality of Golf Course in China
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Research history (4)

2019

Developing a service quality scale of Chinese golf course for Korean golfer : IRT analysis approach
한동군 체육학과 2019.01 Thesis
Developing a Service Quality Scale of Chinese Golf Course for Korean Golfer: IRT Analysis Approach
Han Dong-Gun ,  Kim Jeong󰠏Gu ,  김세환 and others 1 골프연구 2019.01 Academic journal

2018

The Effects on the Visitors" Perceived Value and Behavioral Intention of Hierarchical Service Quality of Golf Course in China
Han ,  Donge-Gun ,  Lee Korean Journal of Sports Science 2018.04 Academic journal

2016

한동군 골프 2016.01 Thesis
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Abstract· Keywords

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The objective of this study is to define the effect of hierarchical service quality of the Chinese golf courses on the visitors" perceived value and behavioral intention. To that end, 235 visitors who had experience of attending golf courses were pre-tested, and the data were gathered using the verified survey tool The gathered data were analyzed with regard to descriptive statistics, exploratory and confirmatory factor analysis, reliability analysis, and covariance structure analysis, using SPSS 18.0 and AMOS 18.0 programs.
First, the hierarchical service quality of the Chinese golf courses was found to have a positive effect on perceived value. Second, The hierarchical service quality of the Chinese golf courses was found to have a positive effect on the behavioral intention. Third, the perceived value of the Chinese golf courses was found to have a positive effect on the behavioral intention. Thus, in order to better manage the operation of Chinese golf courses so as to boost the visitors" behavioral intention, the hierarchical quality of services - that are provided through diverse marketing and promotional activities -, should continue to be provided so as to form a positive perceived value in visitors. The findings of this study are that the service quality that is formed through communications between golf courses and visitors will help boost customer satisfaction, which in turn will enhance the image of golf courses, turning them into branded golf courses.
#visitors perceived value #behavioral intention #hierarchical service quality #golf course

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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References (28)

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[인터넷자원] - / / 글로벌 무역정보 블로그 google schola [학술지(정기간행물)] - 김기진 / 2010 / 국내․외 브랜드에 따른 커피전문점의 서비스품질이 고객만족과 행동의도에 미치는 영향력 비교에 관한 연구 / 호텔경영학연구 19 (4) : 187 ~ 206 dbpia [인터넷자원] - / / 뉴스핌 google schola [학위논문] - 馬小峰 / 2010 / 재중국 골프장 소비자의 지각된 서비스 품질이 고객만족과 재방문의도에 미치는 영향 : 산동성을 중심으로 / 석사 / 원광대학교 대학원 google schola [학위논문] - 민경란 / 2012 / CS교육이 직무만족도 향상에 미치는 영향력 분석 : 'K' 공공기관을 중심으로 / 석사 / 공주대학교 교육정보·국방대학원 google schola

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UCI(KEPA) : I410-ECN-0101-2018-692-002070403