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A Study on the Effect of Corporate Shared Value Creation on Brand Loyalty
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기업의 공유가치창출이 브랜드충성도에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Seung-Gyu Yu (서경대학교)
Journal
Digital Contents Society Journal of Digital Contents Society Vol.20 No.7 KCI Accredited Journals
Published
2019.7
Pages
1,391 - 1,400 (10page)
DOI
10.9728/dcs.2019.20.7.1391

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A Study on the Effect of Corporate Shared Value Creation on Brand Loyalty
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Research history (2)

2019

A Study on the Effect of Corporate Shared Value Creation on Brand Loyalty
Seung-Gyu Yu Journal of Digital Contents Society 2019.07 Academic journal

2015

The Effects of Creating Shared Value Management on Customer Loyalty
유승규 경영 2015.01 Thesis
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Abstract· Keywords

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The results of this study are as follows: Independent variables were classified into three categories: financial profitability, environmentally integrity and social responsibility. Finally, brand loyalty was selected as a dependent variable with corporate image and product reliability as parameters. Hypothesis testing was conducted using AMOS and SPSS statistical programs. A total of 443 questionnaires were distributed to general consumers who were aware of shared value creation. The results showed that reconceiving products and markets, redefining productivity in the value chain, enabling local cluster development, supply chain environmental management, eco efficiency, philanthropic responsibility and charitable responsibility positively affect corporate image. Only enabling local cluster development, eco efficiency, and philanthropic responsibility have a significant effect on product reliability. Finally, it has been verified that corporate image and product Credibility have a significant effect on brand loyalty.
#공유가치창출 #지속가능경영 #기업 이미지 #제품 신뢰도 #브랜드 충성도 #실증분석 #Create Shared Value #Sustainability Management #Corporate image #Product reliability #Empirical analysis

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 설계
4. 실증분석 결과
Ⅴ. 결론
참고문헌

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UCI(KEPA) : I410-ECN-0101-2019-004-000950344