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A Study on the Technological Evolution and Policy Perspective of Animation Platform
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애니메이션 플랫폼의 기술적 진화와 정책적 관점에 대한 연구

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Type
Academic journal
Author
Journal
The Animation Society of Korea The Korean Journal of animation Vol.16 No.3 (Wn.55) KCI Accredited Journals
Published
2020.9
Pages
212 - 228 (17page)
DOI
10.51467/ASKO.2020.09.16.3.212

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A Study on the Technological Evolution and Policy Perspective of Animation Platform
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Abstract· Keywords

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It is time to shift the policy perspective to promote the production of domestic animation and strengthen international competitiveness based on the process of platform evolution, which is diversifying into technology convergence. With the exclusive TV series animation zone of terrestrial broadcasters" platforms shrinking, and cable broadcasting and IPTV"s animation channels are also weakening from target consumers, OTT platform"s animation channels are expanding in large numbers. The newly-emerged OTT platform"s animation-specialized channel is an innovation in artificial intelligence recommendation algorithms that will solidify animation target consumers as subscription economies within the platform and make certain fandom groups into areas. These business models repeatedly and periodically integrate the content subscription form of the OTT platform into big data, and try to transform the efficiency of the data economy into a profit model. It analyzes the thresholds of specific data generated by the consumption patterns of animation contents, such as the time and spread of consumption appearing in the form of content subscription, differentiated and relative VOD purchase areas, and intensive consumption expansion linked to the plot of storytelling, and is utilized as a big data resource for the next animation planning and creation. This paper historically analyzes the evolution process of existing domestic animation major platforms, and analyzes the market maintenance and converted status of such platforms from what structural causes, and with what mechanism the evolution paradigm of competitive major platforms is currently being conducted. The existing animation industry promotion policy was carried out with the aim of creative storytelling, the implementation of unique characters, the effective connection with the character business, and the soft landing of the global market, but it is time to analyze the characteristics and status of the animation platform, which is rapidly evolving and changing, and the policy goals and detailed action plans should also be based on the new direction. This paper presents the new normality of the ecosystem of the animation industry, and analyzes the main trend and its impact of the innovative animation platform, proposes a turning point of the government policy for revitalizing domestic animation and supporting international competitiveness.

Contents

1. 문제제기 및 연구목적
2. 지상파 방송플랫폼의 생태계진입 신호효과 관리전략
3. 추천 알고리즘 기반 애니메이션 전문채널
4. 결론
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Abstract

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