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A study on Chinese theater animation market for analysis of the US-Japan theater animation industry
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미·일 극장 애니메이션 산업 분석을 통한 중국 극장 애니메이션 시장 연구

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Type
Academic journal
Author
Liu Jing (동서대학교) Choi, Chul Young (동서대학교)
Journal
Research Institue for Image & Cultural Contents The Journal of Image and Cultural Contents Vol.13 KCI Accredited Journals
Published
2017.12
Pages
191 - 208 (18page)
DOI
10.24174/jicc.2017.12.13.191

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A study on Chinese theater animation market for analysis of the US-Japan theater animation industry
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Abstract· Keywords

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At present, American animation films occupy an irreplaceable position in the animation industry all over the world. Just for the animation industry in Japan and the United States, they both already have a perfect industrial system. At first, American animation was centered on business animation, and then developing by combining with mature comics technologies. Japanese animation industry has already entered a mature stage, on the angle of industry level,from the beginning of development to today; it has a very intimate relationship with comics. The investment mode of American animation adopts the investment mode of large companies and "Performance and Guarantee" investment system which are the same as Hollywood film industry.These two investment methods make the development of American animation industry to a new level, and give a help to improve the quality of American animation works. By doing so, even kids who read comics grow up, films that take comics as the material can still be made to make them appreciate. Japanese animation is the one that all ages can watch it, in other words, it turns all the people into anime consumers. It is slightly different from other countries, they use the method that by taking the production committee as the center to fetch in animation investments. The common feature of American animation and Japanese animation is that their audiences are all citizens, which can turn all age groups into the consumers of the animation industries. So, I think, while learning and drawing on the successful examples of American and Japanese animation films, it will also have important influences in the development of Chinese movies that are growing.
#애니메이션 영화 #애니메이션 산업 #Animated film #Animation industry

Contents

Ⅰ. 서론
Ⅱ. 미·중·일 극장 애니메이션 산업 운영체계 분석
Ⅲ. 극장 애니메이션 산업의 투자 방식에 관한 분석
Ⅳ. 극장 애니메이션 관객에 대한 비교 분석
Ⅴ. 결론
참고문헌
국문초록
Abstract

References (14)

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[단행본] - 육소령 / 2011 / 철산공주 / 중국동화학파 : 61 ~ google schola [학술지(정기간행물)] - 취단 / 2009 / 애니메이션<희양양>의 마케팅책략에 대한 논술 / 창춘이공대학학보 : 169 ~ google schola [학술지(정기간행물)] - 이산 / 2013 / 일본 문화 산업 융자 모델과 시장 전략 분석 / 현대일본경제 : 63 ~ google schola [단행본] - 증전홍 / 2012 / 일본애니메이션 산업의 상업 운영 모식 / 용문서국 : 119 ~ google schola [학술지(정기간행물)] - 이하우 / 2017 / 영화산업중의 중주모델에 대한 연구: 나의 붉은고래를 예로 삼다 / 과학창업월간 google schola

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