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A Study of the Influence and Mediating Effects of Service Justice on Customers Commitment and Customer Continuity Intention in Beauty Shop
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뷰티샵의 서비스공정성이 고객몰입과 고객지속의도에 미치는 영향관계 및 매개효과

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Type
Academic journal
Author
Park, Min Sun (한국열린사이버대학교) Ji, Jeong Hun (동명대학교)
Journal
The Korean Society Of Design Culture JOURNAL OF THE KOREAN SOCIETY DESIGN CULTURE Vol.27 No.3 KCI Accredited Journals
Published
2021.9
Pages
175 - 187 (13page)
DOI
10.18208/ksdc.2021.27.3.175

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A Study of the Influence and Mediating Effects of Service Justice on Customers Commitment and Customer Continuity Intention in Beauty Shop
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Abstract· Keywords

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The purpose of this study is to establish differentiated strategy through service justice and customer continuity intention and to provide basic data and measures to secure superior competitiveness in the beauty market by identifying whether customer commitment mediated the effects in the process along with the effect on service justice and customer continuity intention in beauty shop.
The research target nationwide surveyed female customer and used the final part 259 as an analysis material. The data analysis was used in SPSS Ver. 21.0 to perform frequency analysis, factor analysis, technical and statistical analysis, correlation analysis, linear regression analysis, and three-step regression analysis.
The results of the study are as follows: First, service justice of beauty shop was found to have a definition effect on customer commitment. Second, service justice of beauty shop was found to have had a definition effect on customer continuity intention. Third, customer commitment have been shown to have a definition effect on customer continuity intention. Fourth, customer commitment mediated the relationship between the service justice of beauty shop and customer continuity intention.
Therefore, efforts are required to recognize and secure the importance of service justice and maintain long-term relationships with customers through customer continuity Intention.
#Beauty Shop(뷰티샵) #Service Justice(서비스공정성) #Customer Commitment(고객몰입) #Customer Continuity Intention(고객지속의도)

Contents

Abstract
국문초록
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과 및 분석
Ⅴ. 결론 및 제언
Reference

References (34)

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김도희 / 2020 / 임산부 왁싱에 대한 왁싱샵의 서비스품질이 관계몰입과 고객애호도에 미치는 영향 / 한국미용학회지 26(6):1278~1288 dbpia 김미경 / 2012 / 항공사의 서비스 회복 공정성이 고객감정 및 회복만족에 미치는 영향에 관한 연구 / 동북아관광연구 8(2):97~118 google schola 김성겸 / 2013 / 스크린골프장 이용고객이 지각하는 서비스회복 공정성과 고객신뢰, 고객만족 및 구매행동과의 구조적관계 / 한국사회체육학회지 (53):233~243 dbpia 김정애 / 2017 / 커피전문점의 서비스 품질 및 서비스공정성이 고객만족 및 행동의도에 미치는 영향- 국내외 커피전문점을 조절효과로 - / Culinary Science & Hospitality Research 23(4):144~162 dbpia 김정희 / 2020 / 항공사 관계혜택이 몰입과 러브마크, 관계지속의도에 미치는 영향 google schola

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