지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: In the digital age, visual cues in computer-mediated environments are becoming a very popular means of communication. Therefore, it is a very critical market for marketers to utilize for marketing communication and platform providers and manufacturers of mobile devices which create and distribute the visual cues While the prevalent research on visual cue consumption focuses on the positive side, the dark side of consuming visual cues has not been investigated. Therefore, in this research, the dark side of using visual cues, such as difficulties and problems in their application, will be investigated. Research design, data, and methodology: Due to the nature of this study, a netnography approach was adopted. Twitter which the users regularly utilise visual cues in their communications was a prime source for data of this research. Results: This research suggests that visual cue users experience anxiety about the subordination of expression and suffer from the myth of an ideal practice of expression. Conclusions: As the previous research emphasised the complementary role of visual cues, has failed to recognise the problems associated with the extensive and growing dependence on visual cues. This awareness demonstrates that we need to take a careful approach to visual cue usage.
목차
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참고문헌 (55)
참고문헌 신청
Belk, R. / 2013 / Qualitative consumer & marketing research / SAGE
Ravneet Singh Bhandari / 2018 / Prospects and Challenges of Social Media Marketing: Study of Indian Management Institutes / Asian Journal of Business Environment 8(4):5~15
Ibrahim BOZACI / 2020 / The Effect of Boredom Proneness on Smartphone Addiction and Impulse Purchasing: A Field Study with Young Consumers in Turkey / The Journal of Asian Finance, Economics and Business 7(7):509~517
Casado-Molina, A. M. / 2019 / Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry / International Journal of Business Communication
차유리 / 2018 / Why Korean Young Women Consumers Buy Luxury Goods? The Influence of Cultural Orientation and Media Use / Asian Journal of Business Environment 8(2):23~32
Ravneet Singh Bhandari / 2018 / Prospects and Challenges of Social Media Marketing: Study of Indian Management Institutes / Asian Journal of Business Environment 8(4):5~15
Ibrahim BOZACI / 2020 / The Effect of Boredom Proneness on Smartphone Addiction and Impulse Purchasing: A Field Study with Young Consumers in Turkey / The Journal of Asian Finance, Economics and Business 7(7):509~517
Casado-Molina, A. M. / 2019 / Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry / International Journal of Business Communication
차유리 / 2018 / Why Korean Young Women Consumers Buy Luxury Goods? The Influence of Cultural Orientation and Media Use / Asian Journal of Business Environment 8(2):23~32
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