메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Effect of Korean Cosmetics Purchasing Motivation and Stores Service Quality on the Satisfaction of Chinese Tourists
Recommendations
Search

중국관광객의 한국화장품 구매동기와 매장 서비스 품질이 만족에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Zhang Chun-Yang (배재대학교) Myoung-Jae Lim (한서대학교) SEOKCHOOL KIM (배재대학교)
Journal
한국상품학회 상품학연구 상품학연구 제38권 제3호 KCI Accredited Journals
Published
2020.1
Pages
109 - 115 (7page)

Usage

cover
The Effect of Korean Cosmetics Purchasing Motivation and Stores Service Quality on the Satisfaction of Chinese Tourists
Ask AI
Recommendations
Search

Research history (2)

2020

The Effect of Korean Cosmetics Purchasing Motivation and Stores Service Quality on the Satisfaction of Chinese Tourists
Zhang Chun-Yang ,  Myoung-Jae Lim ,  SEOKCHOOL KIM 상품학연구 2020.01 Academic journal

2019

Chinese Tourists' Motivation of Purchasing Korean Cosmetics and Satisfaction of Customer Services toward South Korea
장춘양 관광경영학과 2019.01 Thesis
  • Are you curious about the follow-up research of this article?
  • You can check more advanced research results through related academic papers or academic presentations.
  • Check the research history of this article

Abstract· Keywords

Report Errors
The Korean tourism industry is growing consistently and playing significant role in national economy. Chinese market demand and their expenditure changes at an ever-increasing rate. In addition, the interest toward Korean culture and various products brings the positive impact to consuming Korean products. Therefore, this study particularly attempts to identify the motivation and the level of satisfaction of Chinese tourists purchasing Korean cosmetics. As a major research finding, five factors including recommendation, beauty, trend, brand-new product, reliability were derived from the motivational factor analysis. It is verified that beauty, brand-new product, recommendation and reliability turned out to be significant factors affecting Chinese tourists’ satisfaction. Furthermore, reliability, empathy and responsiveness are most likely to affect their level of satisfaction when the relationship between service factors and satisfaction were investigated. This research can contribute not only to increasing the Chinese tourist demand for shopping tourism but also to the academics by providing meaningful marketing implications. Further fine-tuned research need to be carried out in order to overcome the limitation of this study.
#중국관광객 #쇼핑관광 #한국화장품 #구매동기 #만족도

Contents

No content found

References (43)

Add References
고미영 / 2011 / 제주방문 중국인 관광객 쇼핑동기와 만족 / 동북아관광연구 6(1):99~117 dbpia 국립국어원 표준국어대사전 google schola 김미지 / 2019 / 20, 30대 중국 여성 관광객들의 화장 행동에 따른 한국 화장품의 구매 동기와 구매 만족도 / 한국미용학회지 25(5):1212~1220 dbpia 김영란 / 2008 / 대학생의 국산화장품과 수입화장품 구매동기에 관한 연구 / 한국미용학회지 14(2):471~480 google schola 김은영 / 2016 / 중국소비자의 쇼핑관광 행동 / 생활과학연구논총 20(1):121~133 google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Changes in Vitamin K Contents in Chicken By-Products by Different Cooking Methods
Seogyeong Lee, Hyo Jin Kim, Hyun Jung KimThe korean Society of Food Science and Nutrition2020.10
 Bureaucratic Rules, the Sacrifice Ritual and Change Management
Bae Jonghoonundefined2016
 Educational Information Capacity Reinforcement Program Based on ADDIE Instructional Design Model
Jae-hyo Kwak, Heonchang YuThe Korean Association Of Computer Education2018.08
 [Culture Inside] 예술이 예술을 만날 때
박이현2017.10

Comments(0)

0

Write first comments.