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Analysis of Application of Public Design Policy of Education Local Government Brand Slogan
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교육지방행정기관 브랜드디자인정책 특성 분석

논문 기본 정보

Type
Academic journal
Author
최형숙 (경상남도교육청) LEE YONG HWAN (한국교원대학교)
Journal
한국교육녹색환경연구원 교육녹색환경연구 교육녹색환경연구 제16권 제3호 KCI Accredited Journals
Published
2017.12
Pages
18 - 26 (9page)
DOI
https://doi.org/10.7743/kisee.2017.16.3.018

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Analysis of Application of Public Design Policy of Education Local Government Brand Slogan
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Abstract· Keywords

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In order to realize the empathy of the local education community, the education local government should establish the brand design properly in accordance with the enterprise and the large-scale administrative agency and actively use it in the public design strategy and publicity strategy. And the identity and role of education local government that are differentiated from each other can be well communicated and help to achieve the vision. However, the development and utilization of brand design in the provincial education local government is sluggish. In this context, research on urban brand has been carried out variously, but there is no comprehensive analysis on change of education local government brand. The purpose of this research is to analyze the current characteristics of brand design in education local government in order to enhance the image of education direction and to enhance the brand value of education local government.
#브랜드디자인정책 #브랜드슬로건 #교육지방행정기관 #brand design policy #brand slogan #education local government

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길윤홍 / 2012 / 도시브랜드 이미지 강화를 위한 공공디자인의 효율적 적용에 관한 연구 : 서울시 도시브랜드 이미지를 중심으로 google schola 김종우 / 2009 / 지방자치단체의 이미지 브랜딩에 대한 연구 : 브랜드슬로건 개발 사례를 중심으로 google schola 박은형 / 2009 / 도시재생을 위한 공공디자인의 활용 및 발전방안 google schola 박장열 / 2009 / 도시브랜드를 위한 지속가능한 공공디자인 연구 google schola 변지혜 / 2012 / 국가브랜드 강화를 위한 시각이미지 관리 연구 : 브랜드 관리 프로세스와 브랜드 접점 관리를 중심으로 google schola

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