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A Study on the Service Quality Factors that Affects on User's Satisfaction and Repurchase in Using the Credit Card
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신용카드 이용만족과 재이용에 영향을 미치는 서비스품질요인에 관한 연구

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Type
Academic journal
Author
Ju-An KIM (서남대학교) Chan-Yong JiIN (원광대학교) Sue-Jung KIM (현대캐피탈)
Journal
The Institute of Knowledge Management, Chosun University JOURNAL OF CORPORATION AND INNOVATION Vol.3 No.2 KCI Accredited Journals
Published
2010.8
Pages
139 - 155 (17page)

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A Study on the Service Quality Factors that Affects on User's Satisfaction and Repurchase in Using the Credit Card
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Abstract· Keywords

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This study tests the hypotheses established on the factors in using credit card points through customers in point mall and general customers. The structural equation model is used to find out how independent factors give influence on consumers' recognition and satisfaction on point system. As the result of the research survey it is found that the higher consumers' recognition and satisfaction on point system is, consumers will reuse point system of credit card.
It is proved that the more additional service system and consumption behaviors are aggressive, the more the card discount benefits is used, the less complains in using credit card is, the higher the degree of consumers' recognition and satisfaction is shown. Discount benefits in consumers recognition are significantly different on the statistical significant level 0.05.
Thus companies must make point reusing program by checking and reflecting the level of consumers' satisfaction on point system through offering consumers' right to know by providing information on additional benefits of credit card as well as making PR on point system.
#신용카드의 서비스품질요인 #이용자 만족 및 재이용 #구조방정식 모형 #service quality factor of credit card #user's satisfaction and repurchase #structural equation model

Contents

요약
Ⅰ. 서론
Ⅱ. 이론적 배경 및 연구모형
Ⅲ. 표본특성 및 연구결과 분석
Ⅳ. 결론
참고문헌
Abstract

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