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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제19권 제1호
발행연도
2003.5
수록면
285 - 293 (9page)
DOI
10.51979/KSSLS.2003.05.19.285

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초록· 키워드

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This study aims to make a model focused on the physical surroundings of health clubs (indoor conditions, attractions, spaces and functions, conveniences), the perceptions of the service quality, services satisfaction and the intention to revisiting and publicized by words of mouth, and to conduct a quantitative analysis of the causal relationship of each variable, on the basis of the existing studies of the relations of physical surroundings, the perceptions of the service quality, the satisfaction with the service, and the wills to revisit and publicize by word of mouth and on the basis of the hypothetical models. For this purpose, the members living in Daegu-Kyeongbuk areas have been decided to be the population, and a total of 555 persons were chosen as objective and adopted for the positive analysis by using Systematic Stratified Cluster Random Sampling. The materials were handled by computers according to the purposes of the analysis of the materials by using SPSS/PC+10.0 and LISREL 8.30 programs, and the method of the statistical analysis used in this study is covariance structure analysis. The conclusions obtained from the amended structure models on the basis of the above-stated methods of studies and the results of analyses are as follow: First, the higher the perceptions of the physical surroundings (indoor conditions, attractions, spaces and functions, conveniences) are, the higher the awareness of the service quality is. Second, the higher the perceptions of the physical surroundings (indoor conditions, attractions, spaces and functions, conveniences) are, the higher the satisfaction with the service is. Third, the higher the awareness of the service quality is, the higher the satisfaction with the service is. Fourth, the higher the awareness of the service quality is, the higher the intention to revisit and publicize by word of mouth. Fifth, the higher the satisfaction with the service is, the higher the wills to revisit and publicize by words of mouth. Considering all these results, this study has revealed a direct causal relationship between the indoor conditions and spaces/ functions of the factors of physical surroundings, and the satisfaction with the service, by establishing a new hypothesis(The physical surroundings will influence the satisfaction with the service noticeably) which has not been presented in existing hypothetical models and by testing it.

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