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Exploring the Types of SNS Use Based on Personality Traits, Offline Activities, Political Orientations, and Life Satisfaction
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성격특성, 오프라인 활동, 정치성향, 삶의 만족도에 따른 SNS 이용

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Type
Academic journal
Author
Borae Jin (한독미디어대학원대학교) JungAe Yang (한국언론진흥재단)
Journal
Korean Society For Journalism And Communication Studies Korean Journal of Journalism & Communication Studies Vol.59 No.5 KCI Excellent Accredited Journal
Published
2015.10
Pages
239 - 271 (34page)

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Exploring the Types of SNS Use Based on Personality Traits, Offline Activities, Political Orientations, and Life Satisfaction
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Abstract· Keywords

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This study aims to compare SNS(Social Network Service) users and non-users in terms of demographics(gender, age, education, income), personality traits(Big Five), offline activities(social, political), political orientations(interest, ideological orientation, voting behavior), and life satisfaction(self, relationship, ingroup satisfaction). Further, this study categorized SNS users into three groups(Facebook, Twitter, & Kakao Story users) based on usage preferences, and examined how these groups diverged by the predictors presented above. Media Panel data of 2012 and 2013 from Korea Information Society Development Institute(KISDI) were analyzed using a series of logistic regressions. The results indicated that demographic was the most powerful predictor for explaining users from non-users as well as differentiating three user groups one another. Furthermore, SNS users were more likely to be open to experiences, engaged in offline social and political activities, interested in politics, and satisfied with their own ingroups than non-users were. Last, the findings for predicting different user groups show that Twitter users were more conscientious and satisfied with themselves; Facebook users were more engaged in offline social activities as well as more satisfied with relationships with others; surprisingly, Kakao Story users turned out to be more liberal, if other things are equal.
#SNS #소셜 미디어 #SNS 비이용 #social media #SNS non-use

Contents

1. 머리말
2. 관련 문헌 검토 및 연구 문제
3. 연구 방법
4. 연구 결과
5. 맺음말
참고문헌

References (64)

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[학술지(정기간행물)] - 금희조 / 2011 / 소셜 미디어 시대, 우리는 행복한가?: 소셜 미디어 이용이 사회 자본과 정서적 웰빙에 미치는 영향 / 한국방송학보 25 (5) : 7 ~ 48 dbpia [학술지(정기간행물)] - 김영임 / 2015 / 소셜미디어 이용자의 이용행태와 사회적 지지감 인식: 성격, 이용동기, 이용방식을 중심으로 / 한국콘텐츠학회 논문지 15 (4) : 407 ~ 419 dbpia [학술지(정기간행물)] - 김용찬 / 2012 / 뉴미디어 이용과 환경통제감 인식: 스마트폰과 SNS 이용을 중심으로 / 사이버커뮤니케이션학보 29 (2) : 45 ~ 88 dbpia [학술지(정기간행물)] - 김유정 / 2013 / 소셜네트워크서비스 이용에 대한 비교 연구: 싸이월드, 페이스북, 트위터 간의 이용동기와 만족 비교 / 언론과학연구 13 (1) : 5 ~ 32 google schola [학술지(정기간행물)] - 김형지 / 2014 / 스마트폰 커뮤니케이션 애플리케이션 이용과 대인관계, 그리고 행복감에 미치는 영향에 관한 연구 / 사이버커뮤니케이션학보 31 (1) : 199 ~ 239 dbpia

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