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A Study on the mediating effects of Brand Trust to Brand Image and Brand Loyalty of Airline Industry
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항공사 브랜드 이미지와 브랜드 충성도의 영향관계에서 브랜드 신뢰의 매개효과

논문 기본 정보

Type
Proceeding
Author
Kim, Hwa-Jin (경남정보대학교)
Journal
The Korea Academic Society Of Tourism And Leisure 한국관광레저학회 학술발표대회 2017 The 48th General Symposium of KASTLE
Published
2017.6
Pages
241 - 249 (9page)

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A Study on the mediating effects of Brand Trust to Brand Image and Brand Loyalty of Airline Industry
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Research history (3)

2021

The effect of CSV on the brand image and brand loyalty in the airline
Kim ,  Hwa-Jin ,  Chung Korean Journal of Hospitality & Tourism 2021.01 Academic journal

2018

Effects of Experiential · Symbolic · Functional Brand Image on Brand Trust and Brand Loyalty in Airline Industry
Kim ,  Hwa-Jin Journal of Tourism and Leisure Research 2018.10 Academic journal

2017

A Study on the mediating effects of Brand Trust to Brand Image and Brand Loyalty of Airline Industry
Kim ,  Hwa-Jin 한국관광레저학회 학술발표대회 2017.06 Proceeding
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Abstract· Keywords

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The purpose of this study is to suggest the mediating effects of brand trust to brand image and brand loyalty of airline industry. A survey was conducted to collect 382 samples in Kimpo and Kimhae international airport. The data were analyzed by the exploratory factor analysis and the multiple regression analysis.
Among the proposed hypotheses, all were accepted. The analysis results suggest as follows: First, the factors of brand image have positive influence on brand trust and brand loyalty. Second, brand trust have positive influence on brand loyalty. Third, the mediating effects of brand trust happen partially between brand image and brand loyalty.
#항공사 브랜드 이미지(Airline Brand Image) #브랜드 신뢰(Brand Trust) #브랜드 충성도(Brand Loyalty)

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구 설계
Ⅳ. 분석결과
Ⅳ. 결론
참고문헌

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