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A study on the effect of airlines' environmental management activities on brand loyalty: Focusing on the mediating effect of brand image and brand identification
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항공사의 친환경 경영활동이 브랜드 충성도에 미치는 영향: 브랜드 이미지와 브랜드 동일시의 매개효과를 중심으로

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Type
Academic journal
Author
Yu-Jin Kim (경희대학교) Jin-Soo Han (경희대학교)
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.37 No.6 KCI Accredited Journals
Published
2023.6
Pages
143 - 160 (18page)
DOI
10.21298/IJTHR.2023.6.37.6.143

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A study on the effect of airlines' environmental management activities on brand loyalty: Focusing on the mediating effect of brand image and brand identification
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Research history (3)

2023

A study on the effect of airlines’ environmental management activities on brand loyalty: Focusing on the mediating effect of brand image and brand identification
Yu-Jin Kim ,  Jin-Soo Han International Journal of Tourism and Hospitality Research 2023.06 Academic journal
A study on the Effect of Airlines’ Environmental Management Activities on Brand Image, Brand Identification, and Brand Loyalty
김유진 호텔경영학과 2023.01 Thesis

2019

A study to verify the influences of on and offline experiences through SPA fashion brand on brand loyalty : focused on brand attitude, and adjusted mediating effects of user preference
김유진 디자인학부 2019.01 Thesis
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Abstract· Keywords

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The purpose of this paper is to empirically verify the impact of airlines" environmentally friendly management activities on brand loyalty through brand image and brand identification. To achieve the purpose of this study, a survey was conducted on consumers who had experience using airlines, and a total of 305 samples were analyzed. The collected data were subjected to frequency analysis, confirmatory factor analysis, correlation analysis, multiple regression analysis, and mediating effect analysis using SPSS 28.0 and AMOS 26.0. According to the results of this study, first, environmental education, eco-friendly in-flight services, and eco-friendly campaigns were found to have a positive effect on brand image and brand identification. Second, eco-friendly social contributions were found to have a positive effect on brand image but not on brand identification. Third, brand image and brand identification were found to have a positive effect on brand loyalty. Fourth, environmental education, eco-friendly in-flight services, and eco-friendly campaigns were found to have a positive effect on brand loyalty through brand image and brand identification. Fifth, eco-friendly social contributions were found to have a positive effect on brand loyalty through brand image. The findings of this study provide theoretical implications for academia and practical implications for industry practitioners.
#항공사의 친환경 경영활동 #브랜드 이미지 #브랜드 동일시 #브랜드 충성도 #Airline #Eco-friendly management activities #Brand image #Brand identification #Brand loyalty

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
참고문헌

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