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A study on the commercialization process of ideology according to the acceptance of the rising culture of animation - Focusing on the Sphinx test of the Walt Disney Princess series
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애니메이션의 부상문화 수용성에 따른 이데올로기 상품화 과정 연구 - 월트 디즈니 프린세스 시리즈의 스핑크스 테스트를 중심으로

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Type
Academic journal
Author
Han, Chang-wan (세종대학교) Ahn, Jin-kyeong (세종대학교)
Journal
Korean Society of Cartoon and Animation Studies Cartoon and Animation Studies Wn.60 KCI Accredited Journals
Published
2020.9
Pages
79 - 97 (19page)
DOI
10.7230/KOSCAS.2020.60.079

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A study on the commercialization process of ideology according to the acceptance of the rising culture of animation - Focusing on the Sphinx test of the Walt Disney Princess series
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The active attempts to set the uneven playground of female narration, criticizing conservative filming site centrally Holywood and including enhancing female staff participation, have been objectified through the numerical index of Bechdel test. Then the additional explanatory power has been secured by following cross-way analysis method of Sphinx test secures. Walt Disney Animation, which preemptively presented Hollywood’s conservative genre films, has been expanded and reproduced the creation of defensive and passive characters of a woman based on a male-centered patriarchal narrative since the 1930s. In particular, the Princess Series, adapted its based on European adult fairy tales, and folk tales, has consistently suggested such a relative fixing of femininity.
However, since the 1980s, Walt Disney has expanded the target of its animations for children to family animations, devoted its emotional narratives partially to melodrama, and paid its attention to market-friendly storytelling. From this time on, the female protagonist of Disney‘s animation has been flexibly applied to the structural status of emerging femininity based on social variables, and eventually the transition to this scenario has gained a favorable response from the audience through the commercialization process of ideology.

This study analyzes by what factors the commercialization of ideology have been proceeded, based on the effective acceptance of the emerging culture inherent in animation for the changes of the femininity expressed in Walt Disney’s Princess Series. This analysis starts from the process in which the production site of animation, which is more free in the filming process and selection of the subject, and is independent from time and capital, has shown easy acceptance of the emerging culture of society, rather than the conservative and classical tendency of the existing movie filming site.
In other words, animation transforms the problem consciousness of the ideology of the emerging culture into an efficient product, centering on the dynamics of the characters expressed by the social status and role of woman, and induces effective concentration of the changing audience. The Walt Disney’s Princess series acts as a structural mechanism that replaces the process of gender balance brought about by actual social change through the acceptance of the emerging culture of animation into a market-friendly commercialization process.
#월트디즈니 #프린세스 시리즈 #이데올로기 #스핑크스 테스트 #벡델 테스트 #Walt Disney #Princess serise #ideology #Sphinx-test #Bechdel Test

Contents

초록
Ⅰ. 연구목적 및 연구문제
Ⅱ. 연구방법 및 분석
Ⅲ. 결론
참고문헌
ABSTRACT

References (11)

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박현성 / 2017 / 디즈니 애니메이션에서 표현된 여성의 몸 google schola 오예림 / 2013 / 디즈니와 미야자키 하야오 애니메이션의 시대별 여성 캐릭터 이미지 변화 연구 google schola 이다현 / 2018 / 대프니 듀 모리에의 <레베카>에 나타난 젠더 이데올로기와 가부장제 google schola 이동민 / 2015 / 상호작용성을 반영한 환영의 현실화 전략으로서 애니메이션 Believability 연구 google schola 이영찬 / 2009 / 무대공간 영역 변화에 의한 감성 반응 연구 google schola

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UCI(KEPA) : I410-ECN-0101-2020-657-001580520