메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Influence of Franchise Brand Experience on Customer Satisfaction and Brand Attachment: An Aspect of Contact Lens Users
Recommendations
Search
Questions

프랜차이즈 브랜드 경험이 고객만족과 브랜드 애착에 미치는 영향: 콘택트렌즈 사용자를 대상으로

논문 기본 정보

Type
Academic journal
Author
Yun-Sil Cho (신한대학교)
Journal
The Korean Ophthalmic Optics Society Journal of Korean Ophthalmic Optics Society Vol.25 No.4 KCI Accredited Journals
Published
2020.12
Pages
363 - 370 (8page)
DOI
10.14479/jkoos.2020.25.4.363

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
The Influence of Franchise Brand Experience on Customer Satisfaction and Brand Attachment: An Aspect of Contact Lens Users
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
Purpose: Strategic implications of brand management were suggested by empirically analyzing the influence of franchise brand experience on customer satisfaction and brand attachment. Methods: Brand experience was divided into sensory, emotional, cognitive, and behavioral experience based on previous studies in which the influences on customer satisfaction and brand attachment were empirically analyzed. A survey was conducted targeting franchise contact lens visitors from March 1 to March 31, 2019, and data were analyzed with frequency analysis, reliability and validity analysis, and structure equation model analysis using SPSS 20.0 and AMOS 20.0. Results: First, the sensory, emotional, and behavioral experiences of franchise brand experience were found to have a positive influence on customer satisfaction, unlike cognitive experience. Second, emotional and behavioral experiences were found to have a positive influence on brand attachment, whereas sensory and cognitive experiences did not have a significant influence. Third, customer satisfaction was found to have a positive influence on brand attachment. Conclusions : Emotional and behavioral experiences have positive influences on customer satisfaction and brand attachment. To build long-term relationships with customers, it is important for brand management to induce an emotional approach and physical experience.
#Brand experience #Customer satisfaction #Brand attachment #브랜드 경험 #고객만족 #브랜드 애착

Contents

서론
대상 및 방법
결과 및 고찰
결론
REFERENCES

References (24)

Add References
Krishina, A. / 2013 / Sensory Marketing: Research on the Sensuality of Products / Journal of Consumer Culture 13(1):68~70 Crossref Belk RW / 1988 / Possessions and extended self / J Consum Res 15(2):139~168 Crossref Pine BJ / 1998 / Welcome to the experience economy / Harv Bus Rev 76(4):97~105 google schola Fair Trade Commission / 2019 status of affiliates analysis data release google schola Zarantonello L / 2010 / Using the brand experience scale to profile consumers and predict consumer behaviour / J Brand Manag 17(7):532~540 Crossref

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

Marx and Keynes’s Theory of Money and Financial Crisis
Choon-Kweon Koo MARXISM 2009 .11
Keynes, International Monetary System and Global Financial Crisis : Keynes’ Revenge and His Return?
Jin-Young Chung Korean Journal of International Relations 2009 .12
Study on Franchise Brand Recognition, Brand Attitude and Purchase Intention
Yun-Sil Cho Journal of Korean Ophthalmic Optics Society 2019 .12
The Effect of Consumer Choice Attributes and Experience Values on Customer Satisfaction: Focused on Franchise Coffee Shops
Soo-Jeong Kim ,  Min-Soo Kim Culinary Science & Hospitality Research 2021 .03
Clinical Results of Multifocal Soft Contact Lens Wear in Presbyopia
Hyojin Kim Journal of Korean Ophthalmic Optics Society 2020 .09

Recently viewed articles

The Environment Changes in Housing Law ․ Policy and Direction of Legislation
Heo Kang Moo2017

Comments(0)

0

Write first comments.