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The Impact Relationship of Cosmetic Quality, Consumer's Preference, Advice & inducement on Purchasing Behavior-Focused on the Mediating Effect of Perceived Behavior Control
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화장품 품질, 소비자 선호, 조언 및 권유가 구매행동에 미치는 영향관계-지각된 행동통제의 매개효과를 중심으로

논문 기본 정보

Type
Academic journal
Author
Hye-Kyung Bae (부천대학교)
Journal
중소기업융합학회 융합정보논문지 융합정보논문지 제11권 제10호 KCI Accredited Journals
Published
2021.10
Pages
250 - 257 (8page)
DOI
https://doi.org/10.22156/CS4SMB.2021.11.10.250

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The Impact Relationship of Cosmetic Quality, Consumer's Preference, Advice & inducement on Purchasing Behavior-Focused on the Mediating Effect of Perceived Behavior Control
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Research history (2)

2021

The Impact Relationship of Cosmetic Quality, Consumer’s Preference, Advice & inducement on Purchasing Behavior-Focused on the Mediating Effect of Perceived Behavior Control
Hye-Kyung Bae 융합정보논문지 2021.10 Academic journal

2015

A study on the impacting factors upon purchase intent and behavior of imported infant cosmetics : focused on the meditating effect of purchase intent
배혜경 향장미용학 2015.01 Thesis
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Abstract· Keywords

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The author tried to verify the mediating effect of the variable, perceived behavioral control, in the relationship between the independent variables(cosmetics-related variables, consumer‘s preference, advice & inducement), and the dependent variable(purchasing behavior), through AMOS structural equation modeling. As a result of analyzing the mediating effect in the impact relationship between latent variables, it was found that PBC(perceived behavior control) plays a mediating role in the impact relationship between CQ(cosmetics quality) and PB(purchasing behavior). Author found that the higher the quality of cosmetics and the greater the perceived behavior control in domestic cosmetics purchasing behavior, the more likely it will lead to purchasing behavior. In this context, while efforts are being made to improve cosmetic quality, measures to increase perceived behavior control, which can be said to be autonomy in purchasing behavior, should be sought.
#화장품 품질 #소비자 선호 #조언 및 권유 #지각된 행동통제 #구매행동 #Cosmetic Quality #Consumer's Preference #Advice & # Inducement #Perceived Behavior Control #Purchasing Behavior

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References (24)

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O. S. KO / 2019 / Study on the Determinants of Cosmeceutical Purchasing According to Endusers’ Consumption Trends : Beauty Interest and Cosmeceutical Recognition google schola H. J. Jo / 2020 / A Study on the Recognition and Purchase Behavior of Customized Cosmetics of Baby Boomers google schola J. Y. Kim / Overseas direct sales 2 trillion won, overseas direct sales 30 billion... Severe reversal of online shopping / Maeil Kyungzae google schola H. K. Bae / 2015 / A study on the impacting factors upon purchase intent and behavior of imported infant cosmetics : focused on the meditating effect of purchase intent google schola D. L. Hoffman / 1996 / Marketing in Hypermedia Computermediated Environments : Conceptual Foundations / Journal of Marketing 60(3):50~68 Crossref

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