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Comparative analysis of characteristics of overseas direct purchasers
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해외직접구매 이용자들의 특성에 대한 비교분석

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Type
Academic journal
Author
Gwanghoon Lee (중앙대학교)
Journal
Korea Association for International Commerce and Information International Commerce and Information Review Vol.20 No.2 KCI Accredited Journals
Published
2018.6
Pages
135 - 159 (25page)

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Comparative analysis of characteristics of overseas direct purchasers
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Abstract· Keywords

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The purpose of this study is to compare the characteristics of consumers who have experience of direct foreign purchase with domestic online shoppers through the estimation of logit model using the data constructed based on the large-scale nationwide surveys for two years during 2016-2017. Estimation results show that there are significant differences between the direct overseas purchasers and domestic online shoppers in all aspects considered in the analysis such as demographic characteristics, shoppers buying habits, information technology using environment and behavior. On the demographic side, the characteristics of high income earners in large cities who are unmarried and with small number of households are representative of foreign direct purchasers, while domestic online shoppers are represented by either high income earning and high level educated people or unemployed adult men. In addition, having a smartphone increases the probability of using domestic online shopping malls, while it does not have a statistically significant effect on overseas direct purchases for which mobile apps are much less useful. Information search via the Internet also has a significant impact only on using domestic online shopping malls, where much more sites are accessible for the same product. Regarding the shoppers’ buying habits, overseas direct purchasers tend to buy fashionable goods while the users of domestic online shopping malls tend to search price information on the Internet prior to buying. These substantial differences between users of overseas and domestic online shopping malls suggest that separate research and business interests as well as policy approaches are needed.
#인터넷쇼핑 #해외직접구매 #이용자특성 #로짓 #미디어패널 #Internet shopping #overseas direct purchase #user characteristics #logit #media panel

Contents

국문초록
Ⅰ. 서론
Ⅱ. 선행연구
III. 해외직접구매 이용 현황 및 추이
Ⅲ. 실증분석
Ⅴ. 요약 및 결론
참고문헌
ABSTRACT

References (17)

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김민철 / 2012 / 2012 한국 미디어 패널조사 google schola 김동춘 / 2017 / 미국의 국가이미지와 방문경험이 해외직구의도에 미치는 영향에 관한 실증연구 / 통상정보연구 19(1):67~98 dbpia 박철 / 2006 / 온라인과 오프라인 유통경로의 가격비교에 관한 연구: 점포, 제품, 가격유형에 따른 차이를 중심으로 / 유통연구 11(1):99~124 dbpia 유복희 / 2015 / 해외직접구매 수용에 영향을 미치는 요인에 관한 탐색적 연구 - 기술수용모델과 온라인쇼핑 수용모델 요인들을 중심으로 - / 유통연구 20(2):247~265 dbpia 이광훈 / 2016 / 스마트폰을 통한 모바일쇼핑 이용자 특성 분석 / e-비즈니스연구 17(1):179~199 dbpia

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